The thing that’s really great about Weird Al’s effort is that he’s spreading the wealth marketing wise. “Tacky" was an exclusive to Nerdist; Vevo got "Word Crimes”; and now “Foil" is a College Humor joint.
This means that he has not one, not two, but three big-name video outlets working to promote a single album. It requires coordination to be this good at marketing yourself while working with so many players. It also makes Beyonce look like she’s not trying hard enough.